LO1: Programme types

Programme types

Sheffield live are a local independent, they use the community to produce content audio visual as well as just

audio. There Purpose is to bring the connect the people.

Is owned my Community Media Association what is a non-profit government program, if you like "Sheffield Live!" are a subsidiary.

They produce show what are relevant to the local audience because they is more of a captive audience, this is because Sheffield in certain areas is very cutlery diverse this means they is target audience what may not be catered for.

These are five shows what Sheffield Live! produces:

-1 This is PG

-2 Vancouver Manoeuver

-3 X-rated

-4 Local Talent

-5 Max Chance Show

Genres 

Sheffield Live! have a variety of different  genres their main shows are music and talk shows. Because of the variety of diversity in their target areas, there musics show have lots of different genres  so they can reach the audience. The talk show Talking Balls is a football talk show, were as Africabeat is a music show what plays african music. This is because is Sheffield Live!'s demographics are very diverse. The local radio stations make sure that the genre of what they produce is relevant to local community just like the show Communities Live! this show has different groups of volunteers who produce and present the show each day what discuss local and national politics; music and art from Sheffield; community events, and much more.

Audience Profiles

Sheffield Live! target audience is very diverse because they target these areas:

• Central, 

• Nether Edge, 

• Broomhill, 

• Crookes, 

• Walkley, 

• Burngreave, 

• Manor, 

• Arbourthorne, 

• Gleadless

• Darnall.

Sheffield Live! choses to target these areas because they are very culturally diversified this means that it is easy to target these areas as they have a high view rate for nesh shows this is why Sheffield Live! produce the genres what they do.

The Audience profile for Talking Balls are white British males who like football aged 15-45, their spending power is large this fits into the brackets of B,C1,C2,D,E.

Production Process 

Sheffield Live!  have a team what schedules the show this team will work with the produces as they need to know when the show is. The regulatory team makes sure that shows meet Ofcom guidelines to make sure that Sheffield Live! do not loss there broadcast license. The what manages the advertise and sponsors works with the scripting and editorial, they use scripting to slot the advertisements and promotions into shows and editorial makes sure that they is advert in; this is first used in pre-productions as they will need to make the add break to be added into a productions for live broadcast and added after a show has been record like for a podcast.

Different teams like the scripting and presenters work together as shows evan if they are improvised they will have certain subjects or sponsors they have to mention. Editorial will work with the scriptures as they will add Vox-pops to live broadcast these need to be edited then slotted in to the show which is scripting job, this is a post/pre-productions process as the editing is done after the recording of the VOX-pops however planed in pre-productions then used in productions. 

Market Share

The main competitors for Sheffield Live! are Hallam FM, Kiss and BBC Radio Sheffield. These are competitors as they broadcast range however they don't produce the variety what Sheffield Live! brings to the table. However certain shows like Talking Balls have rival shows for example like Football Heaven by BBC Radio Sheffield, however they are not shown at the same time so they do not directly compete.